Seed: The Untold Story
SEED: The Untold Story
A campaign shoot for the film poster as well as other promotional materials use to market the documentary called SEED: The Untold Story. The documentary follows passionate seed keepers and in the last century, 94% of our seed varieties have disappeared. As biotech chemical companies control the majority of our seeds they have also altered the purity of food products. SEED dissects deep into the hidden fabric and the people that meticulously curate its diversity, in an era of climate uncertainty and immense corporate power. The poster got featured to be on the cover of PDN magazine. I wanted to create a style where all the fruits are displayed in an advertisement for fresh produce with the altered hyper-pigmented artificial color of the seeds turned to bright blue.
Role: Designer and Art Director
Photographer: Julia Stotz
Food Stylist: Caroline K. Hwang