Jo Ko
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Hello Cup

 

Hello Cup
Menstrual Cup Campaign

Hello Cup’s feminine hygiene products come to life in a unique collaboration with Diane Villadsen. We explore the aesthetics of menstrual flow through amorphous, psychedelic curves, custom-made set pieces, and a groovy color palette. Surreal and playful, clever and crude—this piece plays with dual themes of satire and female pride.Client: Hello CupPhotographer: Diane Villadsen Role: Art Director

Hello Cup’s feminine hygiene products come to life in a unique collaboration with Diane Villadsen. We explore the aesthetics of menstrual flow through amorphous, psychedelic curves, custom-made set pieces, and a groovy color palette. Surreal and playful, clever and crude—this piece plays with dual themes of satire and female pride.

Client: Hello Cup

Photographer: Diane Villadsen
Role: Art Director

Here you can catch a glimpse of me behind-the-scenes building out the sets and my original sketches in the initial brainstorm stage.

Here you can catch a glimpse of me behind-the-scenes building out the sets and my original sketches in the initial brainstorm stage.

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